CDC
FOUNDATION

CREATIVE DIRECTION
art direction
social media camapign
ILLUSTRATIONs by todd hilgert

The CDC Foundation asked the Burness team to translate research findings that children were not eating enough fruits and vegetables nor drinking enough water into a social campaign. Rather than focusing on data, I crafted a campaign geared toward parents that provided them with activities to play with their kids.

The social media campaign included three ads, eight posts, and four Canva templates that allow the audience to make their own activity cards with a set of vegetables, fruits, and packaging.