Society For Neuroscience

art direction
editorial

To commemorate its 50th anniversary, SfN wanted to tell its story and highlight its achievements through an elegant, keepsake coffee table book. However, only small and low-quality historical photos and figures were available in the organization’s archive.

Yet the content revealed a fascinating insight: just as neurons make synaptic connections, SfN has brought together a diverse array of scientists and leaders. To convey a history of deep connections, I developed a complex typographic system and flexible layout structure with active white space, graphic pointers, a vintage color palette with metallic ink, and placed scientific photos and figures on a rich black background.