NORC
AT THE UNIVERSITY
OF CHICAGO

CREATIVE DIRECTION
art direction
INTEGRATED campaign
BRANDING
WEBSITE
INFOGRAPHICS
DEISGN by todd hilgert & KASIA BURNS

NORC at the University of Chicago asked the Burness team to promote its comprehensive model that maps hearing loss in the U.S. and house it on a website. We knew we had to take an unconventional approach to a government site meant to engage the general public.

Taking an integrated campaign approach, we crafted a name, brand, and design system. SoundCheck, communicating disruption and chaos, includes a logo, a website, a set of resources and infographics, and social media graphics.

SoundCheck was covered in The Washington Post.