DC Health

art direction
identity
integrated campaign

The pandemic has lead to a significant increase in addiction cases due to stress and isolation. In response, DC Health sought to amplify the public profile of the city's addiction treatment and recovery services.

Research revealed that our audience was in despair and had likely been through treatment previously but had not found a successful path to long-term sobriety. The missing piece was hope. 

I partnered with copywriters, videographers, and photographers to develop a brand to communicate a real path to transfomation. Our campaign focused on real-life peers who were available to engage others about their recovery options. These touching, personal stories were housed on a website aimed at getting people help when and how they needed it.