Outerland
opera

brand strategy
type design
identity

I was asked to imagine a travel agency that booked flights to Mars during a historical period of my choice. Selecting the Victorian era, I branded the agency with a custom typeface and named the company Evolve Travel.

Through extensive research and strategy development, I crafted its brand platform, personas, and user journey map.

Finally, I designed a unique and historically appropriate typeface (named Outerland Opera) and used it to design type specimens, the agency’s logo, and multiple touchpoints.